Simple Actions to Fix Online Traffic Fraud
Online traffic fraud is a hot topic that is well explained in many places. Instead of re-hashing trampled ground, let’s recognize that a couple of simple actions are the base […]
IAB Canada at the i_COM in Seville – Day 2
The morning addressed the trends of mobile and emerging markets. Two things stood out – overcoming costs of handsets/data and the scale of the numbers as hurdles are reduced. They’re […]
IAB Canada at the i_COM in Seville – Day 1
IAB Canada President, Chris Williams is currently in Seville Spain at the i_COM Global Summit representing IAB Canada on the world stage. DAY 1 – Notes and Insights George Ivie, […]
Spring MIXX 2014 – Results and Tweets
Click to enlarge graph. Thanks, everybody! Staff, speakers, board members, attendees, volunteers, students and bartenders. As you can see from the above heat map – the second Tech stage was […]
Looking forward to 2014
Dear IAB Canada members, As I reflect on the past year’s activities and anticipate the coming year’s excitement, I can’t help but come to the conclusion that this is the […]
Q/A with Marketing Magazine, Traffic of Good Intent guidelines
David Thomas over at Marketing Magazine challenged us with some questions about the release of the Traffic of Good Intent guidelines. We turned it around over night with thanks from […]
IAB Canada announces Joe Strolz appointed to Chairman of the Board.
IAB Canada is very pleased to announce that at its annual general meeting on November 21 its Board of Directors has appointed Joe Strolz as Chairman of the Board 2014 […]
Single source data? Try getting a holistic view instead.
Media research and data is an increasingly hot topic. Data drives insights that turn into strategies which drive media spending decisions. That hasn’t changed, what has changed is the explosion […]
MRC issues viewable impression advisory update
The MRC is getting closer to lifting the advisory against viewable impressions as currency. You can download the PDF of their report here: Viewable The larger question is what happens after […]
IAB US Ad Ops Summit
Chris Williams recently attended IAB US Ad Ops summit in NY; here is his update.All points of view are not necessarily those of Chris William’s. Quentin George is someone to […]