The Lay of the Land
Understanding Canada’s Multicultural Opportunity in 2021 and Beyond The time has come for marketers to ask themselves whether they can afford to ignore a segment that is equivalent to the entire population of Quebec. 1 in […]
The Cookie is Crumbling – Project Rearc Update
As Project Rearc continues to make strides towards developing long-term industry solutions for the impending death of the cookie, the need for all industry stakeholders to work together has never been greater. The benefits of an open eco-system with a standardized approach are […]
Adopting VAST 4.2 Should Be a Priority for Advertisers & Broadcasters
Why it’s Time to Adopt VAST 4.2 IAB Canada sits on the frontlines of ad delivery complaint reports and in recent months, we have seen an uptick. It’s time for […]
What Excellence Looks Like – Creating a Diverse IAB Canada Community in 2021
As we kick off the new year with a fresh slate of exciting topics to be covered across our 2021 event line up, we have been reflecting on how important […]
IAB Canada Policy Hits the Ground Running
An Update on Privacy, Marketing to Kids, Local Media and Elections Privacy IAB Canada, as a part of the Business Privacy Group, concluded a series of meetings with representatives from ISI […]
Getting Educated on Location-Based Advertising
Ground-breaking Research from Dr. Sy Banerjee The IAB Canada community continues to be drawn to the subject of location-based advertising. We’ve been tracking the growth of this exciting sector over […]
IAB Tech Lab Further Advances Video Measurement
Open Measurement SDK Scope Now Includes Web Video The Open Measurement SDK is a widely adopted solution from IAB Tech Lab that provides a single, consistent, scalable, and accurate measurement […]
Digital Media Terms & Conditions Get an Overhaul
IAB Canada members from the Publisher and Agency Councils worked to develop a set of Standard Terms and Conditions that were intended to offer Media Companies, Advertisers, and their Agencies […]
IAB Canada completes the 7th Annual Publisher/Ad Tech Vendor 360
Building Better Vendor/Agency Relationships Last week, IAB Canada presented the Fall 2020 ‘benchmark’ results from our 7th annual “3600 Digital Seller Survey of Canadian Agencies”. The survey looks at the performance of […]
Game-Changing Elements of the CPPA
Since the federal government’s tabling of Bill C-11, the policy team at IAB Canada has been very busy working with our partners and business community to read through and understand […]