AI is moving beyond tools and into systems that act, decide, and optimize on our behalf. This shift toward agentic technology is poised to fundamentally reshape how digital advertising is planned, executed, and governed.
At this special edition of IAB Canada’s Data Night, we go deep, without hype or slides-for-slides’ sake, into what agentic systems actually mean for the advertising ecosystem.
The evening will feature a roadmap presentation from Tony Katsur, CEO of the IAB Tech Lab, offering a first-hand look at how the Tech Lab is preparing the global industry for agentic workflows, standards, and interoperability. This will be followed by an unplugged fireside conversation and a candid panel discussion with industry leaders unpacking the real implications for agencies, publishers, platforms, and brands.
What attendees will gain:
- A clear understanding of what agentic actually means in an advertising context
- Insight into the Tech Lab’s roadmap and where standards are heading
- Practical perspectives on risk, governance, and opportunity
- A chance to engage directly with peers shaping the next phase of digital advertising
IAB Canada’s Data Night is designed for real conversation, and this one is about the future arriving faster than expected. It’s out event series that is unplugged, off-the-record and intentionally small.