Unlock the power of real-time, high-attention moments. Live sports remain one of the most powerful environments for advertisers; drawing massive, emotionally invested audiences who watch in the moment and pay attention. Yet the landscape is rapidly evolving: streaming platforms, new deals, cross-platform fan behaviour, and emerging formats are transforming how brands show up.
Join us for a practical, insight-driven session designed to help marketers navigate today’s live sports ecosystem and build strategies that drive real impact. This 3-hour skills lab will feature an open-mic learning opportunity for all levels of media account planning and buying and will delve into tactical subject matter to help sharpen skills and remain on-point when it comes to effectively reaching Canadians.
Attendees will get an invaluable opportunity to ask the tough questions with the smartest people in the room to answer them.
Who should attend:
- Media Planners & Buyers
- Strategic Account Managers
- Search Specialist, Strategist or Analyst
- Marketers
- Brand Managers
- and anyone looking to better leverage sports as a high performance advertising channel.
Agenda
- The Live Sports Landscape Today
- Why Live Sports Matter
- How to Build a Strong Activation Strategy
- Best Practices, Measurement and Optimization
- In-depth QA with the masters
We can’t wait to see you there! Limited seats available.