Join IAB Canada as we look to delve into the state of data and measurement in Canada with POVs from the buy and sell side.
Brought to you by our Data Analytics and Measurement Committee, we will discuss opportunities, challenges, and measurement implications in the digital marketing and advertising space, as experts speak candidly on the changes that they are making in response to the ever-evolving landscape.
Come equipped with questions and curiosities, and we look forward to seeing you there!
25-30 Mins: Platform Panel Discussion with Q&A
- Joshua Nathan, Data Partnerships at The Trade Desk
- Luke Stringer, Head of Marketing Science at Meta Canada
- Mat Dubuc, at Google Canada
Moderated by: John Shilton, VP of MarTech & Data Intelligence at Publicis Media and Chair of IAB Canada’s Data Analytics and Measurement Committee.
25-30 Mins: Buy-Side Panel Discussion with Q&A
- Diana Walter, Head of Digital at OMD Canada
- Mike De’Oliveira, Head of Platforms and Data at Epitaph Group
- Melissa Savage, Direct, Media Strategy at Air Miles
Moderated by: Erin McWhinnie, Group Director of Strategy at OMD and Chair of IAB Canada’s Data Analytics and Measurement Committee.