Join us as we look to delve into the world of B2B and its application(s) for building more informed tactics.
Listen in as Tracy Day, Managing Director, of Creative Studio and Ad Innovation at The Globe and Mail, speaks to the power of unlocking the influence that is B2B. Tracy will take us through why this space matters, the opportunities that exist within, the top concerns that keep B2B marketers awake, and why thought leadership is a magnet for B2B audiences through custom content and strategic collaboration. In the end, you’ll have a greater understanding of how programs can attract and engage business audiences.
This fascinating deep dive will then be followed by Sean McConnell, Agency Development Lead at LinkedIn Marketing Solutions, who will provide 3 marketing laws that govern growth while discussing how the B2B space can help tech brands grow. By delving into the why behind growth, loyalty, and customers, Sean will justify the ‘why’ behind certain strategies to better understand why they might not be working. By rethinking: why depending on products to drive customer loyalty and reduce churn rate isn’t enough, why free trials to build viral products aren’t synonymous with growth, and why growth comes from more than just existing customers, you can leave feeling better equipped to handle the B2B conversation.
Agenda:
- 5 Mins: Welcome to the committee with an introduction to the Chairs
- 20 Mins: Unlocking the Influential Power of B2B, presented by Tracy Day, Managing Director, Creative Studio and Ad Innovation at The Globe and Mail
- 5 Mins: Q&A
- 20 Mins: How B2B Tech Brands Grow – the 3 Marketing Laws that Govern Growth, presented by Sean McConnell, Agency Development Lead at LinkedIn Marketing Solutions
- 10 Mins: Round table discussion; what would you like to hear more of? Any guest speakers to include? Topics of interest for the remainder of the year?