With third-party cookies on the way out, the industry has created a wealth of different solutions to replace them. Join Jamie Penkethman, Product Marketing Director at Index Exchange, as he takes a deeper look at these solutions. He’ll specifically focus on universal IDs, a solution whose functionality in audience targeting and measurement is similar to third-party cookies, but with improved respect for consumer privacy.
Speaker:
- Jamie Penkethman, Product Marketing Director, Index Exchange