VOD Evolution 2026: What Canadian Streamers Are Doing That Advertisers Can’t Ignore
Now in it’s sixth year, Roku’s VOD (Video-on-Demand) Evolution study reveals how Canadian streamers are driving a shift in TV viewing and ad engagement.
This session explores how changing habits — from linear streaming to ad-supported formats — are influencing where and how advertisers invest.
Expect fresh insights into platform switching, content discovery, and the growing role of CTV in the future of TV advertising.