State of the Nation 2026
State of the Nation evolves with the industry. Each year, IAB Canada brings the community together around Canada-specific insight that reflects what is changing now and what is coming next, […]
State of the Nation evolves with the industry. Each year, IAB Canada brings the community together around Canada-specific insight that reflects what is changing now and what is coming next, […]
Wrap up the year where the industry comes together. The Report on Data 2026 brings Canada’s digital advertising community together for timely insights, standout work, and real conversation. You’ll be […]
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
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