As we gear up for the upcoming federal election, IAB Canada has re-engaged with Elections Canada to ensure our members are well-prepared and aligned with current regulatory expectations. We confirmed that the registry requirements under Bill C-76 remain in effect and inquired about any past investigations involving our members. We’re pleased to report that no IAB Canada members have been subject to investigations related to registry compliance.
While there have been no amendments to C-76 or the requirements for the media supply chain, Elections Canada has committed to enhancing clarity around disclosure guidelines. Encouragingly, they expressed appreciation for the communications IAB Canada provided during the last election cycle, both to our members and to their team.
A key focus for Elections Canada this year is the role of organic digital media, particularly content produced by influencers. While many Canadian creators follow the FTC’s disclosure standards—also supported by the Competition Bureau—Elections Canada will be closely monitoring this space for compliance during the election period. The complexity increases when considering issue-based advertising, where some creators may be unaware of their obligations. To maintain transparency, Elections Canada is requiring disclosure of any paid efforts intended to influence voters, even in organic content.
In support of our members, IAB Canada has released an updated guide outlining where and how political advertising is being accepted in advance of the 2025 election. We encourage all members to review the guide and reach out with any questions as we continue to advocate for clarity and compliance across the digital media landscape.
IAB Canada will also be tracking election issues for any members wishing to subscribe to access. You can reach out to us at [email protected].