Retail Media Resource Centre
Research, playbooks, report cards and industry intelligence shaping Retail Media in Canada.
Latest Release
MAY 2025
Getting Started with Retail Media
A visual explainer designed to help advertisers quickly navigate the fundamentals of Retail Media.
Research & Barometer Reports
Retail Media Report Cards – Mars United Commerce
About the Retail Media Committee
The IAB Canada Retail Media Committee brings together industry leaders to shape standards, advance measurement frameworks, and support the continued growth of Retail Media in Canada. Join IAB Canada to contribute to the development of best practices, research initiatives, and strategic priorities for the Retail Media ecosystem.