Guideline

Dynamic Content Ad Standards

As brands continue to increase their use of context and data-driven marketing, they are leveraging the ability to serve personalized content to a user based on their interests, demographics, etc.

IAB released these standards to increase the fluidity of ad formats and in general help facilitate a content-driven ad model where an ad simply becomes a rendering of several pieces of content e.g. an image, a line of copy, an animation, etc.

IAB Canada is pleased to share standards that are not merely defining an ad format, but rather, the content that will ultimately form an ad.

[button href=”/wp-content/uploads/2017/05/DynamicContentAdStandard_V1-0_FINAL.docx.pdf” target=”_blank”]Dynamic Content Ad Standards – 2017 (PDF)[/button]

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study