Guideline

ARCHIVED – IAB Canada Response to Elections Canada Post Election Consultation

WE HAVE MOVED THIS RESOURCE TO THE CANADIAN ELECTIONS RESOURCE CENTRE, NEW UPDATES WILL BE MADE HERE.

IAB Canada has prepared an industry response to Election Canada’s ongoing consultation on Political Communications in Federal Elections. The consultation consists of three discussion papers which include questions on the regulation of political communications under the Canada Elections Act, the impact of social media platforms in elections and the protection of electors’ personal information in the federal electoral context.

For questions, please reach out to [email protected]

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study