IAB Canada Events

Explore IAB Canada’s conferences, summits, and industry events.

This library brings together all IAB Canada event videos in one place. Browse the full archive or narrow results using the filters below.

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David Phillips | Building the Future of Canada’s Digital Media Industry | State of the Nation 2026

Hear from David Phillips, Chief Media & Activation Officer at Environics Analytics, as he reflects on the key conversations from the IAB Canada State of the Nation event. David shares his perspective on measurement, AI, sovereignty, and why supporting IAB Canada helps move the industry forward.

Julie Thorne | The Value of Industry Collaboration | State of the Nation 2026

Hear from Julie Thorne, Group Account Director at Media Experts, as she reflects on the biggest conversations from the IAB Canada State of the Nation event. Julie discusses AI, Canadian innovation, industry collaboration, and why events like State of the Nation are so valuable for the advertising community.

Erin Kelly | Collaboration, Innovation & Industry Growth | State of the Nation 2026

Hear from Erin Kelly, AI Co-founder of Ask Polly, as she shares her key takeaways from the IAB Canada State of the Nation event. Erin discusses Canada’s AI leadership, the importance of commercialization, and why organizations like IAB Canada play a vital role in connecting innovation with industry.

Ajay Agrawal | AI, Prediction & the Future of Decision-Making | State of the Nation 2026

Hear from Ajay Agrawal, Professor at the University of Toronto and Co-founder of Intrepid Growth Partners, as he shares key insights from the IAB Canada State of the Nation event. In this interview, Ajay discusses AI, the importance of human judgment, and why organizations should focus on building better systems—not just replacing people with technology.

Jayanthi Rajan | Leading AI Transformation in Business | State of the Nation 2026

Hear from Jayanthy Rajan, Chief Strategy Officer at the 2045 Collective, as she shares her perspective on the future of advertising from the IAB Canada State of the Nation event. Jay discusses AI, strategic differentiation, and why IAB Canada continues to be an important voice for the Canadian advertising industry.

State of the Nation 2026 | Event Highlights

State of the Nation 2026 brought together Canada’s digital media and advertising leaders for a full day of insight, connection, and conversation. From AI and ad tech to retail media, CTV, and audio, this recap captures the keynotes, panels, and moments that defined the event — plus a look at the Trade Floor and the community that makes IAB Canada’s premier industry gathering what it is.

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Stay up to date with upcoming IAB Canada conferences, summits, and industry gatherings shaping the future of digital advertising.

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study