Insights and Thought Leadership

Expert perspectives on policy, measurement, innovation and the future of digital advertising in Canada.

This library brings together all IAB Canada insight videos in one place. Browse the full archive or narrow results using the filters below.

Filter by topic
Filter by event
Filter by year
Advertising in CTV Live Events – An IAB Canada Explainer

This video explores the evolving role of Connected TV (CTV) in live sports advertising, based on insights from the IAB Canada Skills Lab (February 2026).

IAB ALM 2026: Reflections

Sonia Carreno reflects on key discussions from the IAB Annual Leadership Meeting, sharing the most important insights shaping the future of AI, media, and the digital advertising ecosystem.

CES 2026: Key Trends and Insights

Drawing on insights from CES 2026, this video explores six shifts already underway that will shape how advertising fits into operations, ecosystems, and everyday life.

IAB Canada State of the Nation: State of the Industry 2025

IAB Canada kicks off with the industry’s latest advertising revenue data and examines the complex relationship between AI, consumer trust, and workforce evolution.

Don’t Miss What’s Next

Stay up to date with upcoming IAB Canada conferences, summits and industry gatherings shaping the future of digital advertising.

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study