The Business of Digital: Episode 18 – Jebbit on Taking First Party Data to the Next Level
Jed Scheiderman discusses the power of zero party data and how marketers can unlock insights to enhance the customer experience. Getting data directly from the customer has its advantages – […]
The Business of Digital Episode 17 – Kristie Painting on Why Pinterest is Different
Kristie Painting, Country Manager of Pinterest Canada joins us this episode to discuss her transition from both buy and sell-side to tech platform. She also dives into the positioning of […]
The Business of Digital Episode 16 – Mejuri Delivers Gems of Insight for DTC Digital Brand Marketing
Aila gives us a fascinating insider perspective on how DTC brands like Mejuri, a homegrown runaway success in the jewellery sector, go to market and win. We discuss everything from […]
The Business of Digital Episode 15 – The Township Demystifies Cannes Lions Creative
Karen Howe discusses the top trends at Cannes Lions and delves deeply into how powerful creative can profoundly impact the people who consume it. This lively discussion touches on everything […]
The Business of Digital: Episode 14 – EQ Works Discussion on the Power of Location Data
Jed Schneiderman discusses the 3-stage process of effective media execution and explains how to leverage first party and third-party data to tap valuable insights. Schneiderman walks through the power of […]
The Business of Digital: Episode 13 – KPMG Discussion on Certifications for Privacy by Design
Sharon Bauer delves into the anticipated amendments that will be made to PIPEDA in Canada within the next 12-18 months and discusses the area of certifications as a means to […]
The Business of Digital Episode 12 – Chameleon Digital Media & Adapt talk Location Based Data
Laura Maurice and Alan Sifuentes discuss location based data and the transformation it has brought to the media industry. Our discussion touches on integrated dashboards as well as the need […]
The Business of Digital Episode 11 – IAB UK Discusses Addressing Global Supply Chain Issues
Jon Mew discusses developments in the UK and the efforts made to address global supply chain issues like brand safety, fraud prevention and privacy policy. With the launch of the […]
The Business of Digital Episode 10 – Cracking Automated Audio Advertising
Jeff Galad provides some insight into automated audio advertising insertions and the exciting developments available to brands through audio channels. We discuss the complexity of the medium and how the […]
The Business of Digital Episode 9 – Delivering in the Direct Economy Age
Adam Padzik, Manager, Digital Marketing, shares a unique perspective as an essential B2B service provider sitting at the heart of the Direct Economy and its critical role in the evolving […]