The Business of Digital Episode 8 – Power of Local Journalism & how Brands Connect through Community
Colin Vo discusses the importance of local media and its impact on journalism. We explore the grassroots approach of going hyper local to allow brands to connect with their audiences. […]
The Business of Digital Episode 7 – Getting Real about Artificial Intelligence
We take a deep dive on Artificial Intelligence with Saad Uddin who discusses the finer details of using data for advertising and beyond. Saad covers off the data evaluation process […]
The Business of Digital: Episode 6 – Millennials, Media Trends and Authenticity with Paul Briggs
Paul Briggs shares insights on a new eMarketer study to be released June 2018 about Millennials and explains how they are driving marketing trends forward. This discussion touches on everything […]
The Business of Digital: Episode 5 Location Based Advertising & the Future of DOOH with Edith Gagné
Edith Gagné is one of Canada’s Digtial Out of Home pioneers. As Vice President of Development at Campsite, she’s busy pushing envelopes while advocating for industry standards and collaboration. In […]
The Business of Digital: Episode 4 – The Evolution of Social Media with Megan Halkett
Megan Halkett is the Founder and Managing Director of Patio, a Vancouver-based Digital Communications and Advertising agency. Megan’s strong background in PR and Crisis Management lends a sober perspective to […]
The Business of Digital: Episode 2 – Diving into Data and Blockchain with Joni Joyner
Joni Joyner a Consultant with Telus and veteran in ad exchange development discusses the importance of understanding the value of first party data. Our conversation takes us from the basics […]
The Business of Digital: Episode 1 – All About Audio with Marc Brasset
Marc Brasset, Director of Digital Operations & Strategy at Western Media Group, shares his incredible depth of knowledge in the digital audio advertising space. Hearing Marc describe the possibilities and […]
The Business of Digital: Episode 3 – The Blockchain Unleashed with Alanna Gombert
Alanna Gombert’s commitment to driving transparancy in the digital media supply chain is unstoppable. From her notable role in developing Ads.txt in her role at the IAB Tech Lab, Alanna […]