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Exclusive Insights from State of the Nation 2024 Toronto – WTF Do We Do Now?

The future of digital advertising is centered around privacy. As third-party cookies eventually crumble, panelists at IAB Canada’s State of the Nation event in Toronto explored actionable tactics for maintaining effective audience targeting while upholding evolving privacy standards.
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IAB Canada’s TCF Framework Takes Home PICCASO’s Most Impactful Privacy Product or Service Award 2024 

IAB Canada is thrilled to have been awarded “Most Impactful Product/Service in Privacy” award at the inaugural PICCASO Privacy awards ceremony in Toronto June 11.  
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IAB Tech Lab Releases Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands  

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments.
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IAB Canada Inducts New Board Members

IAB Canada is thrilled to unveil a new slate of board members, officially appointed during today's Annual General Meeting. This diverse group of industry leaders brings a wealth of experience and fresh perspectives to the table, poised to guide IAB Canada through a dynamic and ever-evolving digital advertising landscape. 
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IAB Canada Announces Outstanding Digital Citizenship Award Winners

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Going to Cannes Lions 2024? Celebrate Creativity with IAB Canada Members

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IAB Europe Delves into The Digital Details at Interact

IAB Europe held its annual Interact conference in Milan last week. The event brought together a broad network of European stakeholders to address serious questions about the digital advertising industry with sharp discussions.
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The Potential for Increased Investments and Creativity is High, IAB Canada’s 2024 State of DOOH in Canada Barometer Report Reveals 

IAB Canada presents the latest findings from our 2024 State of Digital Out of Home (DOOH) in Canada Barometer Report. This comprehensive report, developed through insights from a dedicated DOOH Committee with input IAB Canada's buy-side members, highlights the growing importance and potential of DOOH in modern digital media strategies. 
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IAB Canada’s 360 Media Study: A Decade of Insights Empowering Digital Media Sellers 

For the past 10 years, IAB Canada's 360 Study has been an essential resource for Canada's leading digital media sellers. This annual report goes beyond vanity metrics, giving you the intel on what advertisers ACTUALLY want.
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Google’s Privacy Sandbox Delay: How Advertisers, Agencies & Adtech Can Stay Ahead

Google’s Privacy Sandbox rollout is delayed until early 2025. While the clock’s ticking slower, here’s how advertisers, agencies, and adtech can make the most of this extended timeline.
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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