IAB Tech Lab Releases Essential ID Solutions Guide
Google may have hit the snooze button on phasing out third-party cookies, but the digital ad world isn’t hitting pause. Case in point: the IAB Tech Lab’s Rearc Addressability and PETs Working Group just dropped the ID Solutions Guidance.
Shaping the Future of Digital Advertising: Insights from IAB Canada’s Enterprise Event
The recent Enterprise Event rallied the Canadian digital advertising community to tackle the industry’s most pressing challenges. Held at Toronto’s iconic The Great Hall, the event fostered collaborative discussion with IAB Canada members as well as panel discussions led by industry leaders.
Canadian CTV Landscape: Insights from Amazon Ads and Kantar’s ‘Connected Consumers’ Report
Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content.
A recent report from Kantar and Amazon Ads titled “Connected Consumers Canada” highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right message at the right time.
Pulse on Policy – The Privacy Edition
The fate of C-27 has seen some productive progress within the INDU Committee who are knee deep into the clause-by-clause examination of the Bill.
Meanwhile south of the border the US the privacy patchwork continues to grow with 16 enacted state laws and upwards of ten more states working to pass their own legislation.
Sandbox Cordoned Off Until 2025
Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
Digital Advertising’s Sustainability Imperative: It’s Time for Action
In the fast-paced world of digital advertising, there’s a rapid evolving definition behind “sustainability”. Looking through the environmental lens, one looming challenge that can’t be ignored is the carbon emissions tied to advertising online.
Addressable Audiences in a Privacy-First World
In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user’s privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
Unlocking AI’s potential in Marketing Education – A conversation with Sonia Carreno
In a recent online interview with ME +ai’s Liz Oke, Sonia Carreno, President of the Interactive Advertising Bureau of Canada, spoke about the profound influence of artificial intelligence (AI) on […]
Heard at IAB Canada GameFest “Everyone is a Gamer, from Aunt Sally to Grandma Judy”
IAB Canada’s recent Data Night entitled “GameFest” brought together industry leader Deborah Gurofsky, Vice President of Partnerships at Media Pulse and Sonia Carreno, President of IAB Canada, for a fascinating […]
Chart the Future of Digital Advertising in Canada: Join Us at Enterprise on April 25, 2024
As stewards of the ever-changing digital advertising landscape, IAB Canada is committed to keeping our community ahead of the curve. The same is true internationally – look no further than […]