Member Login
Become a Member

News

IAB Tech Lab Releases Essential ID Solutions Guide

Google may have hit the snooze button on phasing out third-party cookies, but the digital ad world isn't hitting pause. Case in point: the IAB Tech Lab's Rearc Addressability and PETs Working Group just dropped the ID Solutions Guidance. 
Learn more

Shaping the Future of Digital Advertising: Insights from IAB Canada’s Enterprise Event 

The recent Enterprise Event rallied the Canadian digital advertising community to tackle the industry's most pressing challenges. Held at Toronto's iconic The Great Hall, the event fostered collaborative discussion with IAB Canada members as well as panel discussions led by industry leaders. 
Learn more

Canadian CTV Landscape: Insights from Amazon Ads and Kantar’s ‘Connected Consumers’ Report 

Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content. A recent report from Kantar and Amazon Ads titled "Connected Consumers Canada" highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right message at the right time. 
Learn more

Pulse on Policy – The Privacy Edition

The fate of C-27 has seen some productive progress within the INDU Committee who are knee deep into the clause-by-clause examination of the Bill. Meanwhile south of the border the US the privacy patchwork continues to grow with 16 enacted state laws and upwards of ten more states working to pass their own legislation.
Learn more

Sandbox Cordoned Off Until 2025

Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.  
Learn more

Digital Advertising’s Sustainability Imperative: It’s Time for Action

In the fast-paced world of digital advertising, there's a rapid evolving definition behind “sustainability”. Looking through the environmental lens, one looming challenge that can't be ignored is the carbon emissions tied to advertising online.
Learn more

Addressable Audiences in a Privacy-First World 

In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
Learn more

Unlocking AI’s potential in Marketing Education – A conversation with Sonia Carreno

Learn more

Heard at IAB Canada GameFest “Everyone is a Gamer, from Aunt Sally to Grandma Judy” 

Learn more

Chart the Future of Digital Advertising in Canada: Join Us at Enterprise on April 25, 2024 

Learn more
Posts by Category

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study