IAB Canada’s Report on Data 2025: A Year-End Look at the Future of Intelligence
IAB Canada's annual Report on Data 2025 brought the industry together for an afternoon of insights that showcased how quickly data, media, and measurement practices are evolving across the country this week. This yearly tradition allows industry to review the year past while setting the tone for the year ahead.
New Data Challenges Assumptions About Advertising in News
New research from The Globe and Mail and Stagwell shows that news environments deliver stable, engaged audiences and consistently strong ad performance, challenging long-held assumptions about brand safety and effectiveness in news.
An Untapped Opportunity: Why Brands Outside of Retail Should Invest in In-Store Audio
In-store audio gives non-retail brands a powerful way to reach focused, high-intent shoppers in a captive environment. With strong brand lift and measurable conversions, it offers a rare full-funnel opportunity right in the aisle.
IAB Canada Policy Roundup – CRTC redefines Canadian Content and Europe proposes amendments to the GDPR
Regulatory momentum is accelerating at home and abroad, with the CRTC redefining Canadian content and the EU proposing major GDPR amendments, signaling a rapidly shifting compliance landscape for the digital advertising sector.
IAB Canada & Dale Carnegie Partner to Rehumanize Media Sales in Canada
IAB Canada partnered with Dale Carnegie Training this month to host a media sales-focused workshop on rehumanizing the media sales experience. The session brought together all levels of sales teams from across the industry for an evening of fun, interaction, and practical professional development.
