The Future of Search Advertising Is Conversational — Are You Ready? 

Search is no longer just keywords and blue links. AI is rapidly transforming how people find and act on information. Users are turning to conversational assistants like Perplexity, Claude, and Brave Search, where answers, recommendations, and even transactions happen within the interface. 

Interactive Audio Is Here. Is Your Brand Ready to Talk Back? 

Voice-enabled AI is reshaping how people search, shop, and engage with media. Audio is emerging as the most natural interface for this shift. The new IAB Global report, Advertising’s Interactive Audio Future (October 2025), offers a timely look at how conversational technology is creating new marketing opportunities. 

Retail Media Gets a Rebrand 

Canada’s retail media landscape is evolving at record speed, propelled by omnichannel shopping behaviours, loyalty ecosystems, and data collaboration capabilities that stretch far beyond traditional media placements.