Time to Lead: Why Canada Must Claim Its Place in the Digital Media Future
Canada’s digital media industry has evolved from early experimentation to a vital pillar of our economy.
The Citizen-Consumer Mindset: Why Values, Trust, and Price All Matter Now
At a time when economic anxiety runs high and public trust runs low, consumer behaviour is evolving in ways that are deeply emotional, values-driven, and—increasingly—political.
Putting Creators at the Center of Your Marketing Strategy
In the past year, the creator economy has leapt into the mainstream. Influencer marketing budgets are on track to grow by 14 percent in 2025, pushing total spend above $9 billion.
Signals from Europe: What Canada Can Learn from Multi-Markets in Motion
At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.
The Deadline Approaches – It’s Time to Repeal the DST
Ahead of the June 30th payment deadline, IAB Canada is making a final appeal to the federal government to repeal the Digital Services Tax (DST) – or at a minimum, remove its retroactive application to January 1st, 2022.
Shaping Canada’s Digital Future – Lessons Learned from the IAPP Conference 2025
IAB Canada was thrilled to participate in the IAPP’s 25th Anniversary Conference this week in Toronto. As Canada faces rising global competition, fast-moving AI innovation, and increasing privacy risks, public and private sector leaders are being called to respond with practical, forward-looking solutions.
A Visual Guide to Get Started with Retail Media
IAB Canada has published a new visual explainer that helps advertisers quickly navigate the fundamentals of Retail Media.
IAB and MRC Release Draft Guidelines for Attention Measurement
Attention is quickly becoming the name of the game as marketers and media buyers seek meaningful ways to evaluate advertising performance beyond traditional reach and impression metrics. With growing demand for more relevant, outcome-based signals, attention is emerging as a key component in the shift toward new media currencies.
Belgian Market Court TCF Pressure Test Concludes – Confirming Limited Role of IAB Europe in Downstream Data Controllership
IAB Canada has received encouraging news from IAB Europe with regards to the ruling handed down yesterday (May 14, 2025) by the Belgian Market Court on its appeal of the February 2022 decision by the Belgian Data Protection Authority (APD) against IAB Europe and the Transparency & Consent Framework (TCF) v2.0.
Weak Signals, Strong Consequences: Why Programmatic Needs a Reset
In late 2024, IAB Canada identified a brewing issue in the digital advertising ecosystem—one that’s quietly impacting campaign performance, publisher monetization, and buyer accountability: signal strength.