Enterprise 2025 Barometer – Industry Poised for Growth, With a Call to Clarify “Canadian Media”
At IAB Canada’s Enterprise 2025, digital advertising community gathered to take stock of where the industry is headed—and the latest Barometer Survey confirms a cautious optimism grounded in innovation, investment, and a drive to define a sustainable future for Canadian Media.
Mark Carney Elected Canada’s 24th Prime Minister
IAB Canada congratulates Prime Minister Mark Carney on his election victory and welcomes the opportunity to work with his government on innovation, privacy, and responsible AI development.
Signal Check: Industry Survey Tackles Data Deficits in Programmatic
Signal loss in the digital advertising supply chain is becoming an increasingly urgent concern — and IAB Canada is taking action.
Agency 360: A New Lens on Partnerships and Performance
IAB Canada has released its inaugural Agency 360 – Partnership Attributes Report, a barometer study created specifically to help agencies sharpen their competitive edge.
Trump Tariff Announcement & Implications for Canada’s Digital Advertising Ecosystem
Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range […]
Unlock the Power of Multicultural Advertising with Our Visual Explainer
Canada’s population is evolving, and multicultural communities are shaping the future of advertising.
IAB Canada Prepares for 2025 Election with Elections Canada
As we gear up for the upcoming federal election, IAB Canada has re-engaged with Elections Canada to ensure our members are well-prepared and aligned with current regulatory expectations.
Navigating Retail Media in a Tariff Storm
As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.
IAB Tech Lab Introduces Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser Lockdowns
IAB Tech Lab, announced today the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss.
IAB Tech Lab Expands OpenRTB with Extended Content Identifiers
IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.