This 2021 quarterly reporting series by Standard Media Index (SMI) will look at the national advertising spend in Canada showcasing Canadian-specific insights on expenditure across the media mix – as reported by the buy-side, in addition to outlining investment trends that will help to inform the remainder of 2021. With an exclusive focus on Digital, the quarterly reports will show how category investment is fueling size and growth of this space.
Q1 Report and Presentation Recording:
Q2 Report and Presentation Recording:
Q3 Report and Presentation Recording:
Q4 Report and Presentation Recording:
NOTE: For those familiar with IAB Canada’s Digital Revenue Survey – as reported by Publishers, this report will continue to outline spend in Canada within the digital ecosystem. Click Here to view the report.