The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the digital ecosystem, we have collected a series of case studies that demonstrate a problem being tackled and addressed – in Canada, today!
Please read on for real-life examples of our industry in action.
If you cannot find the case study you are looking for, please reach out to: [email protected]
Case Study Index:
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[accordion title=”Connected TV | Video”]
- Automotive Case Study
- Success story: Samsung Ads helps drive results for new auto redesign, by Samsung Ads
- AutoTrader: Brand Lift Live by Quantcast
- Business and Industrial Case Study
- Connected TV Case Study
- Cable & Streaming Tune In, by Magnite
- CTV Platform Creative Requirements One Pager, by Magnite
- Live Stream Acceleration (LSA) Sling, by Magnite
- AMC Networks Programmatic Addressable One Pager, by Magnite
- Serving up Advanced TV and incrementality with Subway, by MiQ
- Consumer Packages Good (CPG) Case Study
- Maximizing Incremental Reach, by Samsung Ads
- Government, Social, Political Organizations Case Study
- Retail Case Study
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[accordion title=”Audio”]
- Retail:
- Calvin Klein – Gen Z’s Positive Outlook, by Spotify
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[accordion title=”Branded Content”]
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[accordion title=”Display”]
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[accordion title=”Diversity, Equity and Inclusion”]
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[accordion title=”Digital Out-of-Home”]
- Food & Beverage
- Subway Case Study, by MiQ
- Retail
- Levi’s/Matterkind Case Study, by Vistar Media
- Ikea/Starbucks Case Study, by Rogers Media
- RYU Case Study, by Zoom Media
- Transit
- UP Express Case Study, by ALLVISION
- In Office
- The Office Study, by COMMB
- Financial Services
- Credit Cards Case Study by Vistar Media
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[accordion title=”eCommerce | Retail Media”]
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[accordion title=”Gaming | eSports”]
- Reaching Gamers to drive conversions, by Samsung Ads
- eCommerce
- Driving Traffic for the world’s biggest e-comm Retailer by Apex Gaming Network
- Electronics
- Driving Product Awareness for an Instant Camera by Apex Gaming Network
- Entertainment
- Drive Awareness for a Comedy Movie by Apex Gaming Network
- Driving Awareness for a Series on a Major OTT by Apex Gaming Network
- Driving Engagement for a Major Superhero Movie by Apex Gaming Network
- Driving Engagement for an Animated Movie by Apex Gaming Network
- Finance
- Building Awareness to Acquire New Customers for a Financial Institution, by Apex Gaming Network
- Targeting New Customers for an Automobile Association, by Apex Gaming Network
- Target and Engage New Customers, by Apex Gaming Network
- Retail
- Driving Awareness for a Canadian Clothing Retailer, by Apex Gaming Network
- Product Awareness for one of the World’s Largest Sport Shoes and Apparel Retailer by Apex Gaming Network
- Driving Awareness for one of the World’s Largest Retailer by Apex Gaming Network
- Telecom-Mobility
- Building Product Awareness for a Smartphone by Apex Gaming Network
- Engaging Back to School Shoppers for a Telecom Brand by Apex Gaming Network
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[accordion title=”Native Advertising”]
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[accordion title=”Omnichannel”]
- Food & Beverage
- Coffee House Chain Case Study, by MiQ
- Extending reach and unlocking new audiences for a leading QSR brand, by Samsung Ads
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[accordion title=”Programmatic”]
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[accordion title=”Search”]
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[accordion title=”Social Media”]
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