The Attitudes to Digital Out-of-Home Advertising Industry Survey was carried out in March 2024, to understanding the experiences of agencies and advertisers buying digital out-of-home advertising. This research report covers insights on buy-side activities specifically related to programmatic digital out-of-home advertising including drivers for usage, objectives for campaigns, measurement and the opportunities for growth.
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
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