Research

IAB Australia – Pulling the right levers for Performance Max

In an era defined by AI advancements and heightened privacy concerns, Performance Max (PMAX) is set to become a widely used solution for businesses, agencies, and search engines alike. This article delves into the features of PMAX and how it can be used to stay ahead in the changing media landscape.groups, and the system handles the rest.

Members of the IAB Australia future of search working group have collaborated on this guide to help increase understanding across the industry of the developments in PMAX.

Download here.

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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