Find here our library of archived IAB Canada Research.
| Source | Research | Release Date |
|---|---|---|
| IAB Canada | IAB Canada Media Inflation 2022 Report | 2022 |
| IAB Canada | Covid-19 Impact on Digital Investment Report | 2020 |
| IAB Canada | IAB Canada Releases Second Annual Ad Blocking Study for 2017 | 2017 |
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
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