Research

BrightRoll and IAB Canada’s 2015 Advertising Agency Survey

The BrightRoll research team and IAB Canada are committed to understanding what matters most to Canadian advertising agencies.

Year-over-year, we mine for insights into trends and topics that deserve more attention. How do agencies allocate media budgets? How have agency RFPs changed over time? What metrics are most frequently used to measure success? It is our goal to uncover interesting, relevant, and valuable insights that video advertisers may use to grow their business.

Download our new report to learn what’s top-of-mind for Canadian agencies this year.

Download the 2015 Key Findings Report [PDF]

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study