Research

Retail Media Research and Case Studies

Retail media is expanding rapidly in Canada, drawing increased attention from advertisers as networks grow and channels diversify. This collection of research and case studies provides valuable insights to help the industry navigate and succeed in the evolving retail media landscape.

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Category	Case Study/Research	Source	Release Date
Retail Media Research	NEW: Harmonizing Retail Media: The 2025 In-Store Audio Playbook	Leger, IAB Canada and Stingray Advertising	February 2025
Retail Media Research	Retail Media Landscape 2024	Leger, IAB Canada and Stingray Advertising	October 2024

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IAB Canada Barometer Report: The State of Retail Media in Canada 2024

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study