This page contains a series of useful guides developed by IAB Canada with the help of our Working Groups to be used as tools to help navigate the deprecation of the cookie.
Moving Towards Cookie Independence
An IAB Canada Guide to Implications and Preparedness
The very foundation of digital advertising is changing. Increased emphasis on consumer privacy, led by the EU GDPR and the recent implementation of the California Consumer Privacy Act (CCPA) followed by announcements to an impending amended PIPEDA legislation here in Canada, has accelerated industry efforts stay ahead of consumer privacy protections while preventing enormous unintended consequences to a thriving digital media economy. The industry understands that for the past two decades we have hinged our investments and activity on a technology that would one day reach its limit – bits of text that are placed by websites on the hard drives of visitors to their respective sites allowing marketers to track browsing history and behavior of consumers to sharpen their online advertising efforts. Third party cookies have long been the basis of programmatic advertising, marketing and ad targeting. Globally, the industry has consistently innovated within this framework and has made great progress in delivering consumer protections. In recent months though, it has become clear that we are ready for a complete restructuring of the ecosystem.
- IAB Canada Cross-Council White Paper Published: March 16, 2020
- Moving Towards Cookie Independence – Five Things to Know Infographic – Updated January 27, 2022
Addressability in a Cookieless World: Guides
- A Guide to Seller Defined Audiences – Published January 27, 2022
- A Guide to Authenticated Audiences & Universal IDs – Published May 27, 2021
- A Guide to Modernized Contextual Advertising – Published April 1, 2021
Clean Rooms Resources
- Salles blanches de données. Presented by Vald Stesin, Optable
- The State of Data 2023. Data Clean Rooms & the Democratization of Data in the Privacy-Centric Ecosystem
- Clean Rooms: Why Marketers Need to Care. Presented by Evan Wood, Environics Analytics
- Cairns Oneil: Data Clean Rooms Whitepaper
Emerging Tools in The Cookieless Tool Kit
- Spotlight on Consent Management Platform (CMPs) Resources
- Spotlight on Consumer Data Platforms (CDP) Resources
Technical Remedies: An Update on IDFA and SKAdNetworking
Presented by the IAB Tech Lab at the Business of Digital: Thought Leaders in Session – Location Based Advertising Seminar, April 28, 2021.