IAB Canada, in collaboration with our Councils and Committees, has identified key challenges in digital advertising. To help address these, we will continue to develop visual explainers and troubleshooting guides and update this page with relevant insights and resources. Stay tuned for more.
Canadian TV Advertising Landscape
Updated – Jan, 2026
Developed with the support of IAB Canada’s Connected TV (CTV) Committee, this visual map outlines the evolving ecosystem of television advertising in Canada. It highlights how data, technology, and media partners connect across linear, streaming, and programmatic environments. The landscape helps marketers, agencies, and publishers understand the relationships between key players and the flow of data that drives today’s CTV marketplace.
IAB Canada Agency Member Landscape
August, 2025
IAB Canada’s Agency Council has created a visual guide to help illustrate and better understand the Canadian agency landscape.
IAB Canada Programmatic Landscape
May 15, 2025
Canada’s programmatic landscape is constantly evolving. To help the industry navigate it more easily, IAB Canada’s Programmatic Committee contributed to the development of this comprehensive programmatic landscape.
Configuring Ad Buys – Connected TV
December 17, 2025
IAB Canada, in collaboration with the Ad Operations Committee, has identified several recurring challenges in campaign setups for Connected TV (CTV) advertising.
Demystifying Signals
Oct 30, 2025
Every ad impression is a data-driven decision made in milliseconds within a fast-paced programmatic ecosystem.. Demystifying Signals unpacks the foundational elements that make those decisions possible: the signals flowing through the bid stream. From publisher metadata and device information to audience identifiers and performance insights, this visual guide, developed with IAB Canada’s Programmatic Committee, clarifies where signals originate, how they’re used across teams, and what challenges the industry faces in managing them effectively.
AI Use Cases – Search Ads
Oct 16, 2025
Search is no longer just keywords and blue links. AI is rapidly transforming how people find and act on information. Users are turning to conversational assistants like Perplexity, Claude, and Brave Search, where answers, recommendations, and even transactions happen within the interface. This shift is opening up entirely new advertising opportunities — from sponsored answers and contextual commerce to generative ad creative and GEO strategies. It also raises new challenges around measurement, attribution, and privacy.
Oh! The Impressions you can make with DOOH
March 5, 2025
IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH. This resource covers everything from creative formats and audience engagement to buying methods.
Integrating Multiculturalism in Advertising
April 2, 2025
Canada’s population is evolving, and multicultural communities are shaping the future of advertising. On the heels of a fascinating IAB Canada Skills Lab focused on strategies to reach this shifting make-up of Canada, IAB Canada has developed a visual explainer on Multicultural Advertising, offering key insights, data, and strategies to engage diverse audiences effectively.
Getting Started with Retail Media
May 15, 2025
IAB Canada has published a new visual explainer that helps advertisers quickly navigate the fundamentals of Retail Media. As the channel gains momentum, the explainer lays out how to activate campaigns across retailer environments, leverage first-party data, and align media with measurable business outcomes. This timely resource is designed to equip advertisers, agencies, and marketers with a clear and concise introduction to one of the fastest-growing channels in digital media today.