Slack-tivated – IAB Canada Councils & Committees Connect!

IAB Canada has launched its Slack workspace for all Council, Committee and Working Group members to connect with hundreds of peers in the Canadian digital advertising community. All members have access to #General conversation threads, #News and #Events as well as #ThoughtfulDigitalLeadership content.

Specific, closed channels are available for Councils, Committees and Working Groups and will provide a great environment to connect, organize and share information.

If you would like to be added to the Councils & Committees or any of the Working Groups we have set for 2021, please reach out to [email protected] to get started.

See you on Slack!

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