What Success Looks Like in DOOH for 2026
Canadian DOOH is entering a smarter, more accountable era where creativity drives measurable impact and amplifies campaigns across the media mix.
Digital Out of Home in Canada: Accelerating Toward Integration and Maturity
Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
OPC Takes Aim at Biometrics – What Canadian Advertisers Need to Know
Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.
Enterprise 2025 Barometer – Industry Poised for Growth, With a Call to Clarify “Canadian Media”
At IAB Canada’s Enterprise 2025, digital advertising community gathered to take stock of where the industry is headed—and the latest Barometer Survey confirms a cautious optimism grounded in innovation, investment, and a drive to define a sustainable future for Canadian Media.
IAB Canada Releases Oh! The Impressions you can make with DOOH
IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH.
The Potential for Increased Investments and Creativity is High, IAB Canada’s 2024 State of DOOH in Canada Barometer Report Reveals
IAB Canada presents the latest findings from our 2024 State of Digital Out of Home (DOOH) in Canada Barometer Report. This comprehensive report, developed through insights from a dedicated DOOH Committee with input IAB Canada’s buy-side members, highlights the growing importance and potential of DOOH in modern digital media strategies.
How Attention Applies to DOOH
Earlier this summer, IAB Canada’s DOOH Committee had a panel discussion that addressed how DOOH can be used as a video/TV audience extension, how brand and performance marketing might be […]
Getting Ready for Sight, Sound & Motion
The IAB Canada crew is getting ready for our next Business of Digital event taking place March 29th in Toronto. Sight, Sound and Motion is all about new and existing […]
The Future is Bright – A Snapshot of the DOOH Opportunity
Digital out of Home (DOOH) is on a major growth trajectory and the future is bright as we head into 2022. So much work has gone on in this space […]
Digital Reach Gets a Makeover
This week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the […]