This week, Jill Wittkopp and Jordan Mitchell presented a comprehensive report on the state of the four robust areas of focus for the technical standards arm of the IAB global network.
- Cracking Addressability to enable a privacy-centric, smooth transition to “ID-less/cookie-less” environments ahead of 2020
- Standards for a re-imagined ecosystem – Rearc: Addressability/Privacy standards & compliance for contextual, demo/behavioral, authentication
- Collaboration – Browser/OS, industry engagement, education
- Best practices & standards for contextual, 1st-party audience data, “on-device” targeting, etc.
- Provide technical solution(s) for privacy to support compliance with local laws
- Sunsetting DigiTrust Consent Management Platform
- Recent release of specification for CCPA deletion handling
- Transparency and Consent Framework v2 – GDPR
- Global Privacy Framework which, IAB Canada is currently heavily involved in.
- Promote supply chain transparency for brand safety, fraud, & data decisions
- Sellers to buyers: ads/app-ads.txt (incl. CTV), sellers.json, SupplyChain object
- ctv-ads.txt
- txt Aggregator enhancement
- Buyers to sellers: buyers.json, Ad Mgmt API, other?
- Taxonomy & OM SDK enhancements for brand safety
- Data Transparency/Label – the “nutritional label” for data to arm buyers to make informed data decisions.
- Improve measurement & attribution accuracy & consistency
- Open Measurement SDK for web video
- Initial proposals for OM SDK for CTV
- Podcast measurement technical guidelines
- VAST 4.2 / SIMID / OM (incl. CATS & AdCOM)
We have secured a special Tech Lab North membership rate for IAB Canada members. If you would like to hear more, please send us an email to [email protected].