Member Login
Become a Member

Cannes Lions 2025 – A Quick Guide for IAB Canada Members

As the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week. Whether it’s your first time or you’re a regular on the Croisette, this resource highlights key member activations and some practical tips to keep you on track.

Download the Guide

To connect with the Canadian contingent, join our members-only Slack channel by emailing [email protected].

Sonia Carreno Alongside members of the Canadian Cannes Lions Advisory Board shares key takeaways from Cannes Lions 2025.

Additional coverage can be read here: Cannes Lions | Globe Media Group

Related Articles

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study