Bold Ideas from Cannes Lions 2025: B2B 201 – The Social Operating System Behind Every Business Decision
B2B marketing has long been seen as the less exciting cousin of the fast-paced consumer-facing counterpart. It’s been approached as a highly rational, linear and data-driven purchase cycle.
Bold Ideas from Cannes Lions 2025: Joy as a Strategy
Day three at Cannes was jammed with alternative thinking, exciting announcements and another load of insights to bring back to the industry. In today’s meditation, I homed in on a beautiful through line. “Joy” as a strategic play.
Cannes Lions 2025 – A Quick Guide for IAB Canada Members
As the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week.
How Barbie Went From A Fashion Doll to A Doll of Purpose – A Cannes Lions Recap
Sonia Carreno, President of IAB Canada and member of the Cannes Young Lion Advisory Board was on the ground at the Cannes Lions 70th Festival of Creativity. ICYMI – here’s […]
The Next World of Content Creation
After a week steeped in creativity from Cannes, IAB Canada caught up with Katherine Scarrow, the General Manager of Globe Content Studio, the content marketing arm of The Globe and […]
Meta-Data Creative Tagging & Diversity in Media Buying – A Cannes Lions Perspective
Cannes Lions 2021 wrapped up last week and the festival was once again, packed with informative content and a spotlight on the world’s most exciting advertising creative. One session that […]