cannes lions Archives

June 19, 2025

Bold Ideas from Cannes Lions 2025: B2B 201 – The Social Operating System Behind Every Business Decision

B2B marketing has long been seen as the less exciting cousin of the fast-paced consumer-facing counterpart. It’s been approached as a highly rational, linear and data-driven purchase cycle.

June 18, 2025

Bold Ideas from Cannes Lions 2025: Joy as a Strategy

Day three at Cannes was jammed with alternative thinking, exciting announcements and another load of insights to bring back to the industry. In today’s meditation, I homed in on a beautiful through line. “Joy” as a strategic play.