Media Hub
Featured & Latest
The most recent conversations, insights, and highlights from IAB Canada.
Advertising in CTV Live Events – An IAB Canada Explainer
This video explores the evolving role of Connected TV (CTV) in live sports advertising, based on insights from the IAB Canada Skills Lab (February 2026).
IAB ALM 2026: Reflections by Sonia Carreno, President of IAB Canada
Insights & Thought Leadership • January 2026
How AI Is Reshaping Canada’s Digital Advertising Landscape
Podcast • Episode 37 • January 2026
CES2026: Key Trends and Insights by Sonia Carreno, President of IAB Canada
Insights & Thought Leadership • January 2026
The Business of Digital Podcast
Conversations exploring trends, challenges and opportunities in Canada’s digital advertising industry.
The Business of Digital: Episode 37 – AI Transformation in Media
In this episode of Business of Digital, Noel Geer (Connected Interactive), Sahil Razdan (Samsung Electronics Canada / Samsung Ads), and Philippe Kleim (Corus Entertainment) discuss how AI is being applied in practice across media and advertising. They highlight real-world use cases, the importance of strong fundamentals, and the need to balance automation with human judgment, trust, and responsible AI.
The Business of Digital: Episode 36 – Connected Commerce – What’s working right now
This episode of Business of Digital explores what’s working in Canada today for Connected Commerce and Retail Media, from clearer incrementality and in-store accountability to data collaboration and CTV expansion that drives sales. The conversation features John Fanous (Google), Melissa Savage (AIR MILES), and Michka Mancini (Canadian Tire), Chairs of IAB Canada’s Retail Media Committee, who share what the ecosystem needs next to scale responsibly.
The Business of Digital: Episode 35 – Hear Me Out – Harmonizing Your Marketing Mix with Audio Ads
This episode of Business of Digital explores the growing role of audio advertising
across streaming, radio, and podcasting, and how it drives immersive, measurable
brand engagement. The conversation features Heather Gordon (Acast) and Caroline
Gianias (Radio Connects), who discuss audio’s place in omnichannel strategies
and what’s next for the format.
Inside IAB Canada Events
Highlights from IAB Canada’s flagship events and key industry gatherings.
IAB Canada Report on Data 2025
This event featured the unveiling of the latest CMUST study, offering an in-depth look at Canadian media usage trends, alongside exclusive presentations of the year’s most impactful digital media developments and trends.
State of the Nation Toronto 2025
Highlights from State of the Nation Toronto 2025 — bold ideas, inspiring conversations, and unforgettable moments from IAB Canada’s biggest event of the year.
Enterprise 2025 – Wade’s Unfiltered Takeover
Wade Kuiken Rogers delivers an unscripted, behind-the-scenes look at Enterprise 2025: We Need to Talk — candid reactions, sharp takes, and real industry conversations.
Insights & Thought Leadership
Expert perspectives on policy, measurement, innovation and the future of digital advertising in Canada.
Advertising in CTV Live Events – An IAB Canada Explainer
IAB ALM 2026: Reflections
Sonia Carreno reflects on key discussions from the IAB Annual Leadership Meeting, sharing the most important insights shaping the future of AI, media, and the digital advertising ecosystem.
CES 2026: Key Trends and Insights
Drawing on insights from CES 2026, this video explores six shifts already underway that will shape how advertising fits into operations, ecosystems, and everyday life.
Join the IAB Canada Community
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