IAB Canada 2014 – Save the Date!


Each year marketers, advertisers, publishers, advertising agencies, as well as technologists, data scientists, and entrepreneurs come together at IAB Canada thought leadership events with the shared interest of elevating the interactive advertising industry and building stronger ties with the consumers.

IAB Canada is the only association in Canada that focused exclusively on digital marketing and has been for the past 15 years. We live and breathe digital. Join us in 2014 and help us move the industry forward!

2014 Events:

Spring MIXX – Toronto – March 20
X-Series: Mobile 2.0 – Montreal – April 24th
X-Series: Programmatic – Toronto – June 3
IAB Canada Golf Tournament – Greater Toronto Area – June 19
Fall MIXX – Toronto – September 17
IAB Cross-Country Roadshow – October 6-16
Annual General Meeting (AGM) – Toronto – November 20
X-Series: Metrics – Toronto – December 4

In addition to the above events we will also be having TWO X-Series Legal events in 2014! More details to come.

To see everything happening at the IAB visit our event calendar

Related Articles

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study