Canada’s Changing Media Landscape – CMUST 2014 – English Canada
By Rob Young, Sr VP Director of Insights and Analytics, PHD Canada IAB Canada has commissioned PHD Canada to prepare a “Canadian Media Usage Study” each year for over a […]
How Has Time Spent on Media Changed in 2014?
When reflecting on your own media habits and how they’ve evolved in the past few years, do you feel you are watching more or less television than before? How about […]
IAB Canada’s Video Spotlight – December – Christmas Miracle 2014
Christmas Miracle 2014 True Reach: 3,954,988 views WestJet 11/30/14 Social Interactions: 230,833 WestJet broke through in the branded video universe with its 2013 holiday campaign, Christmas Miracle. Prior to […]
Top 4 Digital Marketing Tips from Jeff Quipp, President of Search Engine People
Here is part one of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share […]
5 Reasons Why You Should Attend X-Series Metrics in Montreal
If you’re in the Montreal area, be sure to join us for X-Series: Metrics on January 19th! We’re revealing the latest Canadian Media Usage Trends (CMUST) – French Canada results […]
15 Essential Digital Marketing and Media Questions That Will be Answered at X-Series: Metrics
IAB Canada is excited to bring you X-Series: Metrics at the Ritz-Carlton Hotel in Toronto on December 4th. During the event, we’re unveiling the latest Canadian Media Usage Trends (CMUST) […]
IAB Canada’s Video Spotlight – November 2014 – #MyBrotherWorksAtSears
#MyBrotherWorksAtSears True Reach®: 1,460,044 views Sears Canada 11/6/14 Social Interactions: 21,472 It’s been rough going for Sears over the past few years. While Sears was the darling of the catalog […]
Get the Facts: Non-Human Traffic
Non-human, or illegitimate traffic, has an impact on all stakeholders in our industry – advertisers, agencies, and publishers. Not only can budgets be wasted but it can also affect important […]
Don’t Miss Out On Amazing Media Research at the Upcoming X-Series: Metrics!
IAB Canada is excited to bring you X-Series: Metrics, December 4th 2014 in Toronto. The event will be filled with ground-breaking Canadian media research and industry leading presentations from senior […]
IAB Canada’s Video Spotlight – October 2014 – Beautiful Age
Beautiful Age True Reach: 732,017 views Dove 9/8/14 % Change in Views: 2,969 In honor of its 50th anniversary, Dove has released a Real Beauty campaign in Canada that focuses […]