IAB Canada Welcomes Three New Board Members
IAB Canada gains three new board members, with the addition of Hope Bagozzi, Senior Director of Creative and Digital Innovation at McDonald’s Restaurants of Canada, Brandon Grosvenor, Vice President of […]
Non-Human Traffic & Illegitimate Bots
IAB Canada is raising attention to the issue of non-human traffic: meaning illegitimate ‘Bots’, being counted as actual traffic. Legitimate Bots exist to perform helpful functions, are well known and […]
IAB Canada’s Video Spotlight – September 2014
Digital Overtakes TV for Largest Share of Ad Spend in Canada
20 years after the first online banner ad runs, digital advertising take the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase. September […]
IAB Canada’s Video Spotlight – August 2014
The IAB Canada Member Monthly Webinar “The Download”
We know your time is valuable and that keeping up with the latest news and information about IAB Canada can be difficult. Let us help! What is The Download? – […]
Simple Actions to Fix Online Traffic Fraud
Online traffic fraud is a hot topic that is well explained in many places. Instead of re-hashing trampled ground, let’s recognize that a couple of simple actions are the base […]
IAB Canada’s Video Spotlight – July 2014
IAB Canada at the ARF Audience Measurement 9.0 Conference
Leadership in Cross-platform measurement and data analytics advances characterized the ARF’s A.M. 9.0 Conference, June 8-10 ‘2014, attended by Steve Rosenblum. The New York based Advertising Research Foundation’s ninth annual […]
Adconion Direct In-View Product Sets Standard for Display Viewable Impressions
SANTA MONICA, CA and NEW YORK, NY–(Marketwired – Apr 2, 2014) – Adconion Direct, a global provider of true cross channel advertising solutions across display, video, mobile, email and social […]