Unlock the Power of Multicultural Advertising with Our Visual Explainer
Canada’s population is evolving, and multicultural communities are shaping the future of advertising.
IAB Canada Prepares for 2025 Election with Elections Canada
As we gear up for the upcoming federal election, IAB Canada has re-engaged with Elections Canada to ensure our members are well-prepared and aligned with current regulatory expectations.
Navigating Retail Media in a Tariff Storm
As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.
IAB Tech Lab Introduces Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser Lockdowns
IAB Tech Lab, announced today the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss.
IAB Tech Lab Expands OpenRTB with Extended Content Identifiers
IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.
The Future of Connected TV Advertising in Canada: Insights from IAB Canada’s Data Night
Connected TV (CTV) took center stage at IAB Canada’s Data Night Toronto featuring key players from Roku, Yahoo DSP, Corus Entertainment, Rogers Sports & Media, KINESSO, and Magnite. The event explored shifting audience behaviors, the complexities of addressable audiences, and innovations in data-driven advertising.
IAB Canada Reflection on Trump Tariffs Impact to Canadian Digital Advertising
As Trump’s tariffs drive up costs and strain budgets, the Canadian digital advertising industry must adapt, innovate, and assert its vital role in sustaining businesses and economic growth.
IAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms
IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.
Empowering Digital Talent – IAB Canada at the Toronto Career Fair
IAB Canada was proud to take part in the Career Fair Canada event in Toronto last week. We had the opportunity to connect with aspiring professionals and showcase the exciting possibilities within digital advertising.
IAB Canada Releases Oh! The Impressions you can make with DOOH
IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH.