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Unmet Sustainability Standards Leave Ad Inventory on the Table – Key Insights from IAB Canada’s Barometer Report on Sustainable Advertising

The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards.
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IAB Canada launches Industry Digital Media IQ Measurement Tool

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Data Night Toronto Insights – The Industry Unfazed 

As the fate of third-party cookies remains uncertain, digital advertisers are getting creative. During a recent IAB Canada Data Night panel discussion, industry leaders shared how unfazed they are by cookie uncertainty.
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IAB Canada Reaction to The Digital Services Tax (DST)

IAB Canada members have expressed concerns over the recent implementation of the Digital Services Tax and we are working with our community to help navigate the implications.
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Holiday Streaming Season Kicks Off Earlier Than Expected, Says Roku

The holiday season is rapidly approaching, and with it comes a surge in advertising activity. This comes earlier than expected, and many traditional assumptions about consumer behaviour may not hold true in the ever-changing digital advertising industry. Marketers need solid facts to create a jolly experience for their customers.
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Reflections on IAB Canada’s State of the Nation 2024

IAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.
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IAB Canada’s TCF Framework Takes Home PICCASO’s Most Impactful Privacy Product or Service Award 2024 

IAB Canada is thrilled to have been awarded “Most Impactful Product/Service in Privacy” award at the inaugural PICCASO Privacy awards ceremony in Toronto June 11.  
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Going to Cannes Lions 2024? Celebrate Creativity with IAB Canada Members

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IAB Canada’s 360 Media Study: A Decade of Insights Empowering Digital Media Sellers 

For the past 10 years, IAB Canada's 360 Study has been an essential resource for Canada's leading digital media sellers. This annual report goes beyond vanity metrics, giving you the intel on what advertisers ACTUALLY want.
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Google’s Privacy Sandbox Delay: How Advertisers, Agencies & Adtech Can Stay Ahead

Google’s Privacy Sandbox rollout is delayed until early 2025. While the clock’s ticking slower, here’s how advertisers, agencies, and adtech can make the most of this extended timeline.
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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