Report on Data – Highlights from CMUST 2023
IAB Canada wrapped up a big year of events with the Report on Data event this week in Toronto. With a full house, the headlining presentation was the much-anticipated 2023 […]
C’est parti – La liste de contrôle de la conformité à la Loi 25 de l’IAB Canada
Le vendredi 22 septembre, l’essentiel des obligations de la loi 25 du Québec en matière de protection de la vie privée – la norme la plus élevée que nous ayons […]
IAB Tech Lab Releases Product Taxonomy 2.0
As the industry continues to invest in brand safety and refined contextual advertising solutions, the updated taxonomy delivered by IAB Tech Lab this week could not have come at a […]
A Precedent-Setting Case for Omni-Channel Consent
An interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale. […]
Four Advertising Trends to Watch
A reflection on marketing and advertising trends with Amazon Ads With another year firmly behind us industry begins their look forward to new opportunities on the horizon to help to […]
Policy Roundup – AIDA, New Federal Privacy Bill and Quebec’s Bill 64
Privacy and AI have been keeping us busy on the policy front at IAB Canada. ISED’s newly tabled Digital Charter Implementation Act, 2022 has a lot of new elements to unpack […]
Buying In to Retail Media
In a session held by WARC at the Cannes Lions International Festival of Creativity this past summer, J.P. Castlin, an independent strategist consultant, warned about a major shift in the […]
IAB Tech Lab Releases New Ad Format Guidelines for Digital Video and CTV
Last week, IAB Tech Lab released the updated Ad Format Guidelines for Digital Video and CTV. This critical output was delivered in response to the rapid evolution in the video […]
Industry Responds to Shifting Gears on Cookie Independence
Google’s announcement on January 26, 2022, has the online ad industry sitting up straight and shifting gears once again. As news that FLoC would no longer be taking flight, stakeholders […]
#RealTalk – Finding your Brand’s Voice in 280 Characters or Less
As the world becomes increasingly complex, so do the conversations brands are finding themselves in across social platforms. This week we welcomed Jamie Michaels, Head of Brand Strategy Canada at […]