Preparing for the Agentic Era: IAB Tech Lab Advances New Infrastructure with the User Context Protocol
IAB Tech Lab has introduced the User Context Protocol, a new open standard built for the agentic AI era where intelligent systems rely on fast, interoperable, and privacy-aware signal exchange. Powered by embeddings rather than traditional text-based data, UCP enables more efficient ad selection, real-time intent understanding, and trusted communication across the supply chain. As AI reshapes programmatic decisioning, this new framework offers the modern infrastructure the industry needs, and IAB Canada encourages members to stay engaged as these standards take shape.
Stopping the “Made for Ads” Trap Before It Starts
Made-for-advertising (MFA) content has been a persistent challenge in the programmatic ecosystem, often siphoning ad dollars away from quality publishers and eroding trust in the open internet.
IAB Canada Launches Digital Advertising Salary Survey 2025
IAB Canada is preparing to launch the 2025 Digital Advertising Salary Survey, and this year’s study is taking a wider lens.
Policy Summer Reading List – An Educated Glimpse into Privacy & AI Policy to Come
This week, The Treasury Board of Canada Secretariat updated its Directive on Automated Decision-Making, outlining rigorous standards for transparency, fairness, and oversight of AI systems used in federal administrative decisions. While […]
Postcards from State of the Nation 2025
State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.
Signals from Europe: What Canada Can Learn from Multi-Markets in Motion
At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.
Trump Tariff Announcement & Implications for Canada’s Digital Advertising Ecosystem
Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range […]
What is the Fate of the DST?
With the federal government prorogued until March 24th, many bills that hadn’t received Royal Assent were set to die on the order paper.
Unmet Sustainability Standards Leave Ad Inventory on the Table – Key Insights from IAB Canada’s Barometer Report on Sustainable Advertising
The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards.
IAB Canada launches Industry Digital Media IQ Measurement Tool
IAB Canada wants to know: How Smart are We? Let’s find out! We are excited to announce the launch of the Industry’s first Digital Media Fundamentals Assessment. This innovative tool […]