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What Successful Creator and Influencer Marketing Campaigns Look Like in Canada

Discover the six pillars shaping successful creator and influencer marketing in Canada, supported by real-world campaigns that demonstrate measurable impact across brand, performance and media objectives.
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New Video Explainer: Live Events Change the Rules of CTV Advertising – Here’s How to Adapt

Live events are transforming CTV advertising through unpredictable audience spikes, high engagement, and new measurement challenges, watch this video to learn how to adapt your strategy and capture the moments that matter most.
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Preparing for the Agentic Era: IAB Tech Lab Advances New Infrastructure with the User Context Protocol 

IAB Tech Lab has introduced the User Context Protocol, a new open standard built for the agentic AI era where intelligent systems rely on fast, interoperable, and privacy-aware signal exchange. Powered by embeddings rather than traditional text-based data, UCP enables more efficient ad selection, real-time intent understanding, and trusted communication across the supply chain. As AI reshapes programmatic decisioning, this new framework offers the modern infrastructure the industry needs, and IAB Canada encourages members to stay engaged as these standards take shape.
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Stopping the “Made for Ads” Trap Before It Starts

Made-for-advertising (MFA) content has been a persistent challenge in the programmatic ecosystem, often siphoning ad dollars away from quality publishers and eroding trust in the open internet.
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IAB Canada Launches Digital Advertising Salary Survey 2025

IAB Canada is preparing to launch the 2025 Digital Advertising Salary Survey, and this year’s study is taking a wider lens. 
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Policy Summer Reading List – An Educated Glimpse into Privacy & AI Policy to Come 

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Postcards from State of the Nation 2025

State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.
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Signals from Europe: What Canada Can Learn from Multi-Markets in Motion

At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.
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Trump Tariff Announcement & Implications for Canada’s Digital Advertising Ecosystem

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What is the Fate of the DST?

With the federal government prorogued until March 24th, many bills that hadn’t received Royal Assent were set to die on the order paper.
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Posts by Category

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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