Mark Carney Elected Canada’s 24th Prime Minister

IAB Canada congratulates Prime Minister Mark Carney on his election victory and welcomes the opportunity to work with his government on innovation, privacy, and responsible AI development. 

Prime Minister Carney has outlined a plan to support AI and digital infrastructure across Canada. A summary of key points is below: 

  1. Boosting innovation and startups: Introduce flow-through shares to help AI and tech startups raise capital and scale faster. 
  1. Strengthen Strategic Sectors: Invest in sectors like biomanufacturing and quantum to protect Canada’s digital economic sovereignty.  
  1. Build AI Infrastructure: Expand data centre capacity through energy infrastructure investment and regulatory streamlining.  
  1. Accelerate Adoption and Commercialization: Offer a 20% AI tax credit for small-to-medium size enterprises (SMEs) and expand access to AI research institutes like Mila, Vector, and Amii.  
  1. Modernize Government Tech: Create a central Office of Digital Transformation to streamline procurement and improve public services with AI.  

We look forward to working with the Carney government to ensure AI policy supports responsible innovation, consumer trust, and business growth across the digital economy.  

The digital advertising sector is filled with potential innovation opportunities as the acceleration of AI disrupts all facets of business. Careful policy development that balances the interests of Canadian businesses and the rights of citizens is critical. IAB Canada will continue to work hard to be at the table for all discussions that might impact our industry. 

If you would like to get involved in our policy work, please don’t hesitate to reach out at [email protected].  

Related Articles

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

Read the Case Study