IAB Canada Releases the Results of the Q4 2025 Digital Advertising Salary Survey
IAB Canada has completed its latest Agency Salary Survey, offering a current snapshot of compensation, workplace trends, and evolving role expectations across Canada’s digital advertising sector. The study offers agency leaders a clear reference for talent planning and compensation discussions.
New Industry Framework Sets Standard for AI Transparency in Advertising
The Interactive Advertising Bureau (IAB) has released its first AI Transparency and Disclosure Framework to guide responsible use of generative AI in advertising.
From Prompts to Systems: What 2026 Will Demand of Our Industry
Every January, CES offers an early signal. It shows us what companies are building for, what investors are funding toward, and what workflows are being rebuilt beneath the surface.
Winning the Infinite Customer Journey: 3 Must-Haves for Canadian Marketers
The traditional customer journey—a predictable, linear path from awareness to purchase—is a relic. Today’s Canadian consumer engages in a complex, multi-faceted journey that involves searching, streaming, scrolling, and shopping across countless touchpoints, often simultaneously. In fact, every day, consumers interact with around 130 mobile touchpoints.
Preserving Integrity in the Age of AI Acceleration
At The Gathering in Banff last week, the conversation about AI and creativity got uncomfortably real… in a human kind of way.
The Future of Search Advertising Is Conversational — Are You Ready?
Search is no longer just keywords and blue links. AI is rapidly transforming how people find and act on information. Users are turning to conversational assistants like Perplexity, Claude, and Brave Search, where answers, recommendations, and even transactions happen within the interface.
Interactive Audio Is Here. Is Your Brand Ready to Talk Back?
Voice-enabled AI is reshaping how people search, shop, and engage with media. Audio is emerging as the most natural interface for this shift. The new IAB Global report, Advertising’s Interactive Audio Future (October 2025), offers a timely look at how conversational technology is creating new marketing opportunities.
IAB Canada Releases AI Use Cases for Digital Advertising
IAB Canada launches the AI Use-Case Map, a practical guide to help teams move from hype to hands-on results.
Autonomous AI: The Next Evolution in Performance Marketing
We spoke with Kaitlin Forbes, Director, Product Marketing at Quantcast, about the evolution of AI in marketing. She explained that artificial intelligence isn’t new, but the fundamental shift is from automation to autonomy.
The Dawn of Pay-Per-Crawl Triggers AI and Monetization Standards
Cloudflare’s latest launch and IAB Tech Lab’s Content Ingest API mark a turning point for fair use in the age of generative AI.