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Media Topic: Event

State of the Nation Toronto 2025

Highlights from State of the Nation Toronto 2025 — bold ideas, inspiring conversations, and unforgettable moments from IAB Canada’s biggest event of the year.

Enterprise 2025: We Need to Talk

Enterprise 2025 explores the political and economic realities facing Canada’s digital advertising sector, focusing on sovereignty, sustainability, and meaningful consumer engagement.

Report on Data 2024

Highlights from Report on Data 2024, featuring expert panels and deep dives into the latest media trends, retail media, connected TV, and data-driven advertising strategies.

State of the Nation Toronto 2024

State of the Nation Toronto 2024 brought together key leaders in Canada’s digital advertising ecosystem to share strategic priorities and industry-shaping insights.

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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