State of the Nation 2026 | Event Highlights

State of the Nation 2026 brought together Canada’s digital media and advertising leaders for a full day of insight, connection, and conversation. From AI and ad tech to retail media, […]

IAB Canada Report on Data 2025

This event featured the unveiling of the latest CMUST study, offering an in-depth look at Canadian media usage trends, alongside exclusive presentations of the year’s most impactful digital media developments […]

Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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