Advertising does not evolve in isolation. It moves with changes in how businesses are built, how technology is deployed, and how value is created across systems.
Drawing on insights CES 2026, this video explores six shifts already underway that will shape how advertising fits into operations, ecosystems, and everyday life. These are not forecasts. They are patterns we can already see.
Disclosure: This content contains AI-generated visuals adapted to a human presentation and script.
Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.
Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.
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